The Listening Tour aims to promote meaningful participation of African youths in Africa’s development processes; promote solution-focused engagements and collaborations among/between African youths and relevant stakeholders and raise awareness on the mandate of the Office of the African Union Youth Envoy.

Premised on the aspirations of Agenda 2063 and inspired by the need for inclusive sustainable development and youth-focused multi-stakeholder collaboration in Africa, the 60 days Listening Tour Campaign will advance an enabling environment for Africa to harness the invaluable human capital and entrepreneurial spirit embodied in its bulging youthful population. Young Africans (within Africa and in the diaspora) will be the key drivers and primary beneficiaries of this multi-faceted and highly interactive Listening Tour which will take place both online and in-person at national, regional and continental levels.

 

Objective

 

  • To: raise awareness on the mandate of the Office of the AU Youth Envoy  in 55 AU member-states by May 2022.
  • To: advocate for meaningful participation of African youths in Africa’s development processes within 55 AU member states by May 2022.
  • To: To promote solution-focused engagements and collaborations among/between African youths and relevant stakeholders across the 55 AU member-states by May 2022.
  • By: Giving them the opportunity to get involved through the proposed activities to be undertaken in our content plan

 

Methodlogy

Campaign: Led by the youth envoy  the phased-approach digital/traditional Communications Campaign will focus on, but not limited to;

1.Dissemination of promotional/ educational materials

2.Administration of digital polls/surveys

3.Online and On-site conversations at regional and continental level

4.Office of the youth envoy programs/initiatives

 

This will be implemented through a four (4) phased campaign

Phase I

Administration of a Digital Survey

This will be utilised to ensure that relevant data from all targeted stakeholders are collected to support the office with timely information on recommendations, activities and interventions from stakeholders.  This is intended to promote inclusivity, mutualism and transparency in the relationship between the OYE and its audience.

(The end-goal of the campaign is to collate a database of at least 100,000 people)

For this campaign we will make use of the following:

  • Strategy: Developing a media strategy/plan, which includes timelines, roles and responsibilities, partnerships, and a template of messages with translation of content into, AU official languages 
  • Web: The Internet will be the primary long-term channel for dissemination of the survey,
  • Social media: Social media will provide the most proactive communication opportunities, as it provides a direct link with audiences within the continent and in the diaspora.

Phase II

Pre-Listening Tour Launch

This campaign involves the promotion of relevant digital products and links in anticipation for the OYE listening tour event launch.

This includes the utilization of

  • Strategy: Developing a social media strategy/plan and toolkit, which includes timelines, roles and responsibilities, partnerships, and a template of messages. This also includes a message bank for use before, during, and after the launch event, with translation of key content into, AU official languages 
  • Web: The internet will be the primary channel for dissemination of digital communications products
  • Social media: Social media will be the most proactive channel in the promotion, engagement and M/E of products
  • E-mail: This communication channel and its components e.g. (mail chimp feature) will be utilized for both official and semi-official purposes e.g. Invitations
  • Intranet: Internal communications components like outlook will be utilized to engage internal audiences and stakeholders

(The end goal of this campaign is have at least 500 registrations for the launch event)

Phase III

Virtual Listening Tour Launch Event

The aim of this event is to provide a platform for the Envoy to effectively engage with audience and relevant stakeholders on the “60 days Tour Initiative” and also to present an opportunity to garner support from high level stakeholders and partners

This involves the utilization of;

  • Digital Platforms: Platforms like Zoom will be the primary channel to host launch event and subsequent OYE events.
  • Social Media: Social Media will be the primary channel to disseminate relevant information including live updates, speakers, press releases etc. for the launch and for subsequent events

(The end-goal of this campaign is to have at least 500 participants on Zoom and 10,000 total viewers via livestream)

Phase IV

Listening Tour

The Listening Tour aims to promote meaningful participation of African youths in Africa’s development processes; promote solution-focused engagements and collaborations among/between African youths and relevant stakeholders and raise awareness on the mandate of the Office of the African Union Youth Envoy. This tour encompasses the 55 AU member states and diaspora.

This will also involve both onsite and online modalities in its implementation

The online modality will include;

  • Strategy: Developing a media strategy/plan and toolkit, which includes timelines, roles and responsibilities, partnerships, and a template of messages. This also includes a message bank for use before, during, and after the launch event, with translation of key content into, AU official languages 
  • Web: The internet will be the primary channel for dissemination of digital communications products
  • Social media: Social Media will be the primary channel to disseminate relevant information including live updates, speakers, press releases etc. for the launch and for subsequent events
  • E-mail: This communication channel and its components e.g. (mail chimp feature) will be utilized for both official and semi-official purposes e.g. Invitations
  • Intranet: Internal communications components like outlook will be utilized to engage internal audiences and stakeholders
  • Digital Platforms: Platforms like Zoom will be the primary channel to host launch event and subsequent OYE events.

The on-site modality will include;

  • Strategy: Developing a media strategy/plan and toolkit, which includes timelines, roles and responsibilities, partnerships, and a template of messages. This also includes a message bank for use before, during, and after the launch event, with translation of key content into, AU official languages
  • Web: The internet will be the primary channel for dissemination of digital communications products
  • Social media: Social Media will be the primary channel to disseminate relevant information including live updates, speakers, press releases etc. for the launch and for subsequent events
  • E-mail: This communication channel and its components e.g. (mail chimp feature) will be utilized for both official and semi-official purposes e.g. Invitations
  • Advocacy Materials: Materials like Banners, Posters, Branded materials will be utilized for physical engagements.
  • Radio/TV Interviews: This will be a key channel to reach marginalized communities

(The end-goal of this campaign is to have at least 10,000 participants engaged in totality)

NB: All the content for popularization will speak to Office of the youth Envoy thematic areas;

  1. Youth Livelihoods & Education.
  2. Public Health 

  3. Climate Change 

  4. Digital Inclusion
  5. Inclusion of youth in non-urban and marginalized communities; e.g. Youth with disabilities, youth living with HIV.

Target Audiences:

  • Young People
  • Youth Volunteers across Africa and the Diaspora
  • Youth Organizations and CSO’s
  • Potential Partners

 

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